Foodgod Social Media
Management Proposal

YDG WRLD / PRIVATE PROPOSALAN EDITORIAL SEARCH
food god01 / 06
PEOPLE / FOOD & CULTURE

Jonathan Cheban “Foodgod”

American reality television personality and entrepreneur

01 — PROFILE
KNOWN ASFoodgod
KNOWN FORTelevision · Food · Entrepreneurship
OVERVIEW

Foodgod is an American reality television personality, entrepreneur and former publicist. He has made appearances on Keeping Up with the Kardashians and its spinoffs.

Source: Wikipedia
THE NEXT CHAPTER

Foodgod Social Media
Management Proposal

Prepared for Jonathan by YDG WRLD · October 4, 2026

01 / THE PROPOSALYDG WRLD • FOODGOD
A PARTNERSHIP WITH PURPOSE

A presence with
perspective.

Jonathan, we propose a dedicated social management partnership that presents the full person behind Foodgod: your origin story, personality, lifestyle and career. Our goal is to build a polished, A-list celebrity presence with a clear point of view and a story audiences can follow. We manage the research, filming, editing, publishing and performance review that bring this positioning to life.

Who we are

YDG WRLD is an all-women social media management and creative direction agency specializing in artists, creators and the brands they build. We develop the strategy, produce the content and manage its distribution, with an in-house team that works closely with each client.

Our approach is designed to feel like an extension of your own team. A dedicated management team coordinates creative direction, production, page management and reporting so ideas move into execution without you having to manage each step yourself. We keep research, approvals, files and schedules organized in one shared workflow.

The opportunity

For Foodgod, we would build programming that helps audiences understand who you are, where you came from and how you became the person they know today. Food remains an important part of your identity, alongside your personal history, humor, relationships, taste, daily life and career. The content should make your presence feel distinctive, culturally relevant and worthy of sustained attention.

For Restaurant Impostors, we would connect the sauce brand to your wider story as a personality and entrepreneur. Product content would retain its own purpose and voice, while carefully chosen crossover moments show how the business fits into your world. The two brands would have distinct calendars with coordinated releases.

02 / CELEBRITY POSITIONINGYDG WRLD • PRIVATE PROPOSAL
THE FOODGOD PROPOSAL

Celebrity positioning and personal storytelling

We would develop Foodgod’s channels as an editorial portrait of Jonathan. The aim is an A-list celebrity presentation: intentional storytelling, strong visual standards and meaningful access to your world. Every content block should deepen recognition of who you are and give the audience a reason to stay connected.

Your origin story

We would work with you to tell where you came from, the experiences that shaped you and the decisions behind your career and the Foodgod identity. Interview-led content, approved archive imagery and present-day reflections would introduce these chapters over time. The narrative comes from your account and material you approve.

Your personality

Recurring formats would capture your humor, opinions, instincts and interactions. We would create space for candid moments and recognizable traits so viewers connect with Jonathan as a person. Strong editing would preserve your natural voice while giving each piece a clear story.

Your lifestyle and public world

We would build a visual language around travel, style, daily life, events, work and behind-the-scenes access, based on what you want to share. Selective coverage and considered framing would give these moments purpose. Your calendar becomes a source of stories, with filming planned around the moments that best express your world.

Your career and business identity

Content would contextualize career milestones, collaborations and entrepreneurial projects, including Restaurant Impostors under Tier Two. We would show your involvement and perspective, helping audiences understand what you are building and why it matters to you.

A consistent editorial standard

We would align imagery, pacing, covers, captions and profile presentation across the channels. Trends would be selected for their fit with your voice and positioning. Food discoveries remain a recognizable part of the mix, supported by personal storytelling that gives the overall presence depth and continuity.

03 / HOW WE WORKYDG WRLD • PRIVATE PROPOSAL
THE FOODGOD PROPOSAL

How we work with you

Research and content planning

We begin with an account audit and a kickoff focused on your story, public image, priorities and brand voice. We map your background, formative experiences, career milestones and the personal qualities you want audiences to understand. With your input, we identify approved archival material and establish boundaries around private topics. This becomes the foundation for content pillars, recurring formats and weekly research.

Filming and production organization

We schedule 1–2 filming days each week around agreed availability and locations. Content blocks cover personal storytelling, lifestyle capture, personality-led moments, food programming and any included brand content. Each day has a clear plan for interview prompts, shot order and footage needed for short-form posts and YouTube episodes. Our team handles capture and organizes the footage for editing. The filming allowance is shared across the accounts included in the selected tier.

Editing and approvals

We manage footage selection, edits, subtitles, visual packaging and captions with a consistent editorial standard that supports your celebrity positioning. We review the overall feed, covers and tone so individual posts contribute to a cohesive public image. A shared Notion workspace holds the calendar, drafts, approval status and feedback. Content is submitted for approval before publication, with an agreed process for time-sensitive moments.

Publishing and audience management

We manually publish approved content, maintain the calendar and adapt the presentation to each platform. Community management includes responding to relevant comments and DMs, encouraging conversation and routing partnership opportunities or sensitive questions to the appropriate contact. We coordinate routine page upkeep, bios, links, pinned content and channel organization as needed.

Performance tracking and optimization

We review results weekly so new content benefits from what the audience is already showing us. The monthly report explains which formats worked, what contributed to the result and what we will change next. We track views, reach, watch time, retention, shares, saves, engagement and follower growth. For Restaurant Impostors, we also review available website traffic and attributable sales signals when access and tracking are available.

Organic and paid recommendations are informed by those results. We identify content worth amplifying, audience opportunities and useful tests, with any paid campaign execution scoped separately.

Team and communication

We work as a dedicated extension of your team, with three managers coordinating the overall project and in-house support across strategy, creative direction, production and distribution. We take ownership of the planning and follow-through so you have one organized team that understands your voice, priorities and public image.

Our support extends into personal branding, event planning and content coordination, launch moments, appearances and collaborations. We help shape how you show up publicly, prepare content around key moments and coordinate the social storytelling before, during and after an event. We agree on event coverage within the filming calendar, with any additional production scoped together.

We maintain a structured weekly schedule covering research, content blocks, filming, editing, approvals and publishing. A shared calendar gives you visibility into what is happening and what needs your input. We plan ahead around travel, events and business priorities, keeping an organized content pipeline and room for timely opportunities.

Our team actively monitors emerging formats, conversations and cultural moments to identify trends early. We bring relevant opportunities into the plan while they are fresh, select those that fit your personality and celebrity positioning, and maintain a consistent direction across your pages.

Edit turnaround

We provide a 24–48-hour turnaround on routine social edits once the footage and creative direction are available. The content calendar accounts for review and approvals so we can keep publishing on schedule. Long-form YouTube episodes and more complex edits follow a delivery schedule agreed in advance.

The two week strategy grace period

The first two weeks are a dedicated strategy and setup grace period. We use this time to learn your story and voice, audit the accounts, research your audience, establish the visual direction and build the initial content plan. We also organize account access, the Notion approval workspace, filming blocks and the weekly schedule. This gives the team a clear foundation before moving into the full ongoing publishing cadence, with the initial calendar agreed together.

04 / TIER ONEYDG WRLD • PRIVATE PROPOSAL
THE FOODGOD PROPOSAL

Tier One Foodgod Personal Management

$5,000 per month

$5,000 per month

Full management of Foodgod’s Instagram and TikTok, covering the planning, production and daily execution needed to maintain a consistent presence on both platforms.

Instagram: 5 feed posts per week, with a planned mix of Reels, carousels and stills based on the content and performance.

TikTok: 5 posts per week, with platform-specific hooks, pacing, captions and publishing decisions.

Production: 1–2 filming days per week, organized into content blocks to capture several planned pieces during each session.

Research and creative direction: origin-story development, personality and lifestyle programming, career context, food discovery, audience interests and recurring series.

Filming preparation: weekly concepts, interview prompts, story outlines, shot lists, locations, scheduling and an organized run of show.

Editing and packaging: short-form edits, subtitles, audio selection, covers, captions and supporting graphics.

Page and community management: manual publishing, comment and relevant DM management, engagement and escalation of business inquiries.

Instagram Stories: ongoing support around scheduled content, filming days, audience interaction and approved announcements.

Planning and reporting: a shared content calendar, approval workflow, weekly performance checks and a monthly analytics report with next steps.

Optional YouTube Management

Add $800 per month | Total with YouTube $5,800 per month

The YouTube addition gives your story room to develop through weekly episodes covering your background, personality, lifestyle, career and food experiences. We structure each episode around a clear narrative, with short-form content that introduces the story and encourages viewers to watch more.

1 long-form Foodgod YouTube video per week, including research, episode planning, editing and publishing.

Thumbnail design, title development, descriptions and channel organization, plus retention and performance review.

Coordination with Instagram and TikTok to promote each episode and draw useful short-form moments from the footage.

Weekly post quantities apply to each platform. One concept may be adapted for both channels; shared footage is edited and packaged for its destination rather than treated as an additional filming requirement.

05 / TIER TWOYDG WRLD • PRIVATE PROPOSAL
THE FOODGOD PROPOSAL

Tier Two Foodgod and Restaurant Impostors

$8,000 per month

$8,000 per month

Full management of Foodgod and Restaurant Impostors across Instagram, TikTok and YouTube, covering short-form publishing, long-form YouTube episodes and the operation of up to two clipping accounts. This tier brings the personal brand and sauce brand into one coordinated operation while preserving a distinct voice for each.

Short-form video: 7–10 videos published each week across TikTok, Instagram Reels and YouTube Shorts for each brand, with platform-specific hooks, pacing, captions and publishing decisions.

Instagram Stories: ongoing Story support for both brands around scheduled content, filming days, audience interaction and approved announcements.

Long-form YouTube: 8 long-form videos per month planned across Foodgod and Restaurant Impostors, including planning, editing, thumbnail design, upload and performance review.

Clipping accounts: management of up to 2 clipping accounts, including source selection, clip identification and cutting, titling and packaging, publishing across the clipping accounts and ongoing performance review to shape each new batch.

Production: 1–2 filming days per week shared across both brands, with separate content blocks for Foodgod programming and sauce content.

Complete strategy, research, creative direction, editing, captions, manual posting, community management, approvals and analytics for both brands.

How the two brands work together

Foodgod content would lead with you as a celebrity and personality: your history, perspective, lifestyle, career and experiences. Restaurant Impostors content would lead with the product through demonstrations, food pairings, taste reactions, recipes and behind-the-scenes moments. Crossover content would show your role in building the brand while maintaining the broader editorial direction of your personal channels.

We would also develop a UGC strategy, including creator briefs, submission review and a permission process for content selected for reposting. Product launches, promotions and collaborations would receive coordinated content plans across both brands. Creator outreach and coordination would support agreed activations; paid creator commitments would be approved separately.

The weekly plan includes 7–10 short-form videos published each week across TikTok, Instagram Reels and YouTube Shorts for each brand, together with 8 long-form YouTube videos each month planned across both brands and management of up to 2 clipping accounts. These are publishing placements, not separate original shoots or concepts. Content may be adapted across platforms, with staggered release timing where it supports discovery.

06 / INVESTMENT & SCOPEYDG WRLD • PRIVATE PROPOSAL
THE FOODGOD PROPOSAL

Monthly Investment and Scope

DeliverableTier OneTier Two
Monthly management$5,000$8,000
Brands managedFoodgodFoodgod and Restaurant Impostors
Short-form publishingInstagram and TikTok: 5 posts per week per platform7–10 videos per week per brand across TikTok, Instagram Reels and YouTube Shorts
Long-form YouTubeOptional $800 per month8 videos per month across both brands
Clipping accountsNot includedUp to 2 accounts included
Filming days1–2 per week1–2 per week shared across both brands
Strategy and full executionIncludedIncluded for both brands

Working scope

Posting totals vary with the number of weeks in the month. The selected plan covers ongoing social production and management; the final service agreement will confirm filming locations and hours, video length, turnaround and revision expectations. Restaurant Impostors is treated here as one sauce brand account set alongside Foodgod.

Advertising spend, paid creator fees, travel outside the agreed filming area, venue charges, food or product purchases and any specialist production costs are separate from the monthly management fee and require approval before booking. The monthly long-form allowance is planned across Foodgod and Restaurant Impostors, with the split between the two channels confirmed in the weekly calendar.

Getting started

Once the tier is selected, we finalize the service agreement, confirm account access and schedule the kickoff. We agree on the first filming dates, approval contacts and launch calendar so the partnership begins with clear responsibilities and an organized plan.

Our goal is to build a social presence that reflects the scale of your identity and ambitions. Audiences should come away knowing your story, recognizing your personality and understanding the world you have built. We provide the dedicated team and consistent execution to make that positioning visible across your channels and, under Tier Two, connect it to Restaurant Impostors.

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